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CHESTON KWAN

ART DIRECTOR

  • Advertising
  • BIO

Blade Runner 2049

Blade Runner 2049 is set thirty years after the original film, leaving a sizable distance in story that needed to be addressed. Our challenge was to bridge this gap and introduce central characters and events to filmgoers in advance of the new film’s theatrical release.

We created an action-packed prologue short film that introduces Dave Bautista as an outlaw Nexus replicant and kickstarts the events of the film.

Recognition:
Esquire: "If this is any indication, Blade Runner 2049 is going to be some high-brow sci-fi,"
Collider: "More of this, please"
Polygon: "... Bautista finally gets his chance to demonstrate what he’s capable of."


Creative Team:
Cheston Kwan & Josh Hill
Creative Director:
Chris Eyerman
Director:
Luke Scott

Taco Bell | Super Bowl

Taco Bell wanted to launch their latest product as the biggest thing in history, so we decided to take them at their word. We launched the Quesalupa on television's biggest stage with a spot promising audiences that their most cherished cultural touchpoints are nothing compared to what Taco Bell had in store.

• MIXX Award: Silver
• Editor's Pick, Creativity-Online
• Effie Award: Bronze
• ThinkLA Award, 'Campaign of the Year' Finalist
• Webby, Best Integrated Campaign Honoree.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Ryan Lehr, Erik Mangali, Guto Araki, Nathan Dills
Director:
Saman Kesh

Alien | Rick and Morty

We pitched the filmmakers of Alien: Covenant on a partnership with a science fiction property that is slightly different in tone. We worked with the insane geniuses behind Adult Swim's monster hit Rick and Morty to create this branded short. It even aired on Adult Swim much to the surprise of the show's fans who were rabidly awaiting the show's season 3 premiere. 

Recognition:
Clio Award: Silver
Fast Company:"The Best 45 seconds of Branded Content you're likely to see this year."
Nerdist:"This may be sponsored content, but we’ll happily declare it to be canon within the Rick and Mortyverse"
Collider: " Hopefully this brief clip is the start of a trend."
Reddit: 3.5K+ upvotes, organic

Creative Team:
Cheston Kwan & Josh Hill
Creative Director:
Chris Eyerman

BEHR

Every new homeowner knows the feeling of walking around their brand new castle and thinking, "What the hell were the old owners thinking." This campaign was our way of giving people permission to exorcise the ghosts of past homeowners,  and make their living spaces their own.


Freelance Creative Team:
Cheston Kwan & Josh Hill
Creative Team:
Stew Tribe & Dan Hales
Creative Directors:
Bert Marissen & Jeff O'Keefe
ECD:
Jason Karley
Director:
Benji Weinstein

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DirecTV

We pitched ideas for fun DirecTV spots — here are a few that found their way on air.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Ryan Buckley & Mark Winters
Creative Director:
Josh Dimarcantonio
ECD:
Jason Karley
Director:
Jody Hill & Jake Szymanski

Adidas

We launched a back-to-school campaign featuring top college football recruit Jeremiah Smith and award-winning pro soccer player Trinity Rodman. The work celebrated fresh starts on and off the field under the tagline “New Year, New You.”


Creative. Team:
Cheston Kwan & Josh Hill
ECD:
Mike Bokman
CCO:
JD Jurentkuff
Director:
Anthony Pham

Honda | F1 Racing

Every year, Honda gives a couple of random people the chance to go for a ride in an F1 car with racing legend Mario Andretti. It's an insanely cool prize, and we wanted to make sure fans understood exactly how cool it is.

Creative Team:
Cheston Kwan & Josh Hill
ECD:
Jason Sperling
Director:
Peter Martin

McDonald's

If breakfast is really the most important meal of the day, why are you eating, like, a mushed up banana, or a pop tart or something called S O Y L E N T? This spot is a rallying cry to the breakfast eating public that the time has come for them to take back their rightful place at the breakfast table. In other words, it's time to eat a dang McMuffin.

Freelance Creative Team:
Cheston Kwan & Josh Hill
Creative Team:
Elizabeth Daniel & Blair Seward
Creative Directors:
Chris Juhas & Ben Tolbert
Director:
Malcolm Venville

Writer: Elizabeth Daniel
Art Director: Blair Seward

​

Director: Malcolm Venville

Production: Anonymous Content

Editor: Katie Turinski, Exile Editorial

Taco Bell | Secret Product

Taco Bell was launching the ████████, it's biggest product ever-- but they didn't want audiences to know what it was until the Super Bowl. So how do you hype something up if you can't reveal what it is? We created a teaser campaign that leaned into that tension featuring confused celebrity talent, inviting audiences to preorder the █████████ even though they didn't even know what the █████████ was.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Andy Pearson & Ken Slater
Creative Directors:
Ryan Lehr, Nathan Dills

Alien | Audi

In the near future, Audi will send it's Lunar Quattro Rover to the moon to conduct important scientific research. We created this horror piece to show that the rover can handle whatever threats might be waiting out there.

Results:
• 6m+ views
• Covered by 186+ press outlets
• Editor's Pick, Creativity-Online

Creative Team:
Cheston Kwan & Josh Hill
Creative Director:
Chris Eyerman
Director:
Matthew Thorne

Taco Bell

Taco Bell work that spans it all, from Outkast vibes to Woolly Mammoth resurrections.


Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Andy Pearson & Ken Slater
Director:
Dave Ladin

Jack in the Box

Truly an honor to tack a few more questionable gems onto the shrine of Jack in the Box advertising.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Mark Bielik & Juan Davila Morris
ECD:
Jason Karley
Director:
Matt Dillmore & David Shafei

Farmers Insurance | Digital Shorts

Farmers Insurance wanted to educate customers about some ways to keep their property safer, but they didn't want to bore people. Our solution: keep it short, and keep it weird. We created a site featuring funny, informative videos to teach customers some important information.

Accolades:
American Advertising Awards: Gold
Webby Awards: Honoree
Featured on Creativity Online

Creative Team:
Cheston Kwan & Josh Hill
Creative Director:
Tom Hamling
Directors:
PJ Richardson & Tony Liu

Taco Bell | Twitch

To highlight the absurdity of the internet's bacon obsession (and launch Taco Bell's Bacon Chalupa) we recruited a trio of popular Twitch streamers to play through a level of Counter Strike: Global Offensive in which everything was bacon. They say war is hell, but a war in which everything is covered in Bacon is like, double hell.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Andy Pearson & Ken Slater

Alien | GoPro

We worked with GoPro to develop these short, content pieces-- capturing the final messages of the doomed Covenant crew. The pieces introduce audiences to some of the film's central characters, while hinting at the grisly fate that awaits them. They also help demonstrate that GoPro's cameras are versatile enough to document both your most intimate moments, and your untimely demise at the hands of a Xenomorph.

Creative Team:
Cheston Kwan & Josh Hill
Creative Director:
Chris Eyerman
Director:
Luke Scott

Farmers Insurance

The wildly successful University of Farmers campaign for Farmers Insurance is a pretty fun playground for creatives to work in. Every spot is a collection of arresting scenarios, built around JK Simmons, one of the most iconic character actors in the business.


Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Perrin Anderson, Hobart Birmingham
Creative Directors:
Tom Hamling, Laura Hauseman
Directors:
David Shane, Craig Gillespie, Fred Savage

Lowes

This spot reimagines the iconic Lowe’s home logo as jobsite materials and objects — reinforcing that Lowe’s is the new home for Pros. Each transformation is a visual metaphor brought to life through bold design and motion.

Creative Team:
Cheston Kwan & Josh Hill
Creative Directors:
Curtis Petraglia & Evan Brown
ECD:
Sorenne Gottlieb
Production:
Logan

PetSmart


Freelance Creative Team:
Cheston Kwan & Josh Hill
Creative Team:
Savannah Bradford & Mason Douglass
Creative Directors:
Josh Cassidy & Vince Feliciano
ECD:
Ryan Lehr
Director:
Benjamin Mege

Blade Runner 2049

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Taco Bell | Super Bowl

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Alien | Rick and Morty

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BEHR

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DirecTV

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Adidas

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Honda | F1 Racing

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McDonald's

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Taco Bell | Secret Product

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Alien | Audi

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Taco Bell

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Jack in the Box

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Farmers Insurance | Digital Shorts

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Taco Bell | Twitch

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Alien | GoPro

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Farmers Insurance

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Lowes

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PetSmart

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