Blade Runner 2049 is set thirty years after the original film, leaving a sizable distance in story that needed to be addressed. Our challenge was to bridge this gap and introduce central characters and events to filmgoers in advance of the new film’s theatrical release.
We created an action-packed prologue short film that introduces Dave Bautista as an outlaw Nexus replicant and kickstarts the events of the film.
Recognition:
Esquire: "If this is any indication, Blade Runner 2049 is going to be some high-brow sci-fi,"
Collider: "More of this, please"
Polygon: "... Bautista finally gets his chance to demonstrate what he’s capable of."
Taco Bell wanted to launch their latest product as the biggest thing in history, so we decided to take them at their word. We launched the Quesalupa on television's biggest stage with a spot promising audiences that their most cherished cultural touchpoints are nothing compared to what Taco Bell had in store.
• MIXX Award: Silver
• Editor's Pick, Creativity-Online
• Effie Award: Bronze
• ThinkLA Award, 'Campaign of the Year' Finalist
• Webby, Best Integrated Campaign Honoree.
We pitched the filmmakers of Alien: Covenant on a partnership with a science fiction property that is slightly different in tone. We worked with the insane geniuses behind Adult Swim's monster hit Rick and Morty to create this branded short. It even aired on Adult Swim much to the surprise of the show's fans who were rabidly awaiting the show's season 3 premiere.
Recognition:
Clio Award: Silver
Fast Company:"The Best 45 seconds of Branded Content you're likely to see this year."
Nerdist: "This may be sponsored content, but we’ll happily declare it to be canon within the Rick and Mortyverse"
Collider: " Hopefully this brief clip is the start of a trend."
Reddit: 3.5K+ upvotes, organic
Every year, Honda gives a couple of random people the chance to go for a ride in an F1 car with racing legend Mario Andretti. It's an insanely cool prize, and we wanted to make sure fans understood exactly how cool it is.
If breakfast is really the most important meal of the day, why are you eating, like, a mushed up banana, or a pop tart or something called S O Y L E N T? This spot is a rallying cry to the breakfast eating public that the time has come for them to take back their rightful place at the breakfast table. In other words, it's time to eat a dang McMuffin.
Director: Malcolm Venville
Production: Anonymous Content
Editor: Katie Turinski, Exile Editorial
Taco Bell was launching the ████████, it's biggest product ever-- but they didn't want audiences to know what it was until the Super Bowl. So how do you hype something up if you can't reveal what it is? We created a teaser campaign that leaned into that tension featuring confused celebrity talent, inviting audiences to preorder the █████████ even though they didn't even know what the █████████ was.
In the near future, Audi will send it's Lunar Quattro Rover to the moon to conduct important scientific research. We created this horror piece to show that the rover can handle whatever threats might be waiting out there.
Results:
• 6m+ views
• Covered by 186+ press outlets
• Editor's Pick, Creativity-Online
Farmers Insurance wanted to educate customers about some ways to keep their property safer, but they didn't want to bore people. Our solution: keep it short, and keep it weird. We created a site featuring funny, informative videos to teach customers some important information.
Accolades:
American Advertising Awards: Gold
Webby Awards: Honoree
Featured on Creativity Online
To highlight the absurdity of the internet's bacon obsession (and launch Taco Bell's Bacon Chalupa) we recruited a trio of popular Twitch streamers to play through a level of Counter Strike: Global Offensive in which everything was bacon. They say war is hell, but a war in which everything is covered in Bacon is like, double hell.
We worked with GoPro to develop these short, content pieces-- capturing the final messages of the doomed Covenant crew. The pieces introduce audiences to some of the film's central characters, while hinting at the grisly fate that awaits them. They also help demonstrate that GoPro's cameras are versatile enough to document both your most intimate moments, and your untimely demise at the hands of a Xenomorph.
The wildly successful University of Farmers campaign for Farmers Insurance is a pretty fun playground for creatives to work in. Every spot is a collection of arresting scenarios, built around JK Simmons, one of the most iconic character actors in the business.
